Content Executive - Events and Partnerships

Company Description

About Swiggy:

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

About Servd

In 2024, Swiggy joined forces with Servd (formerly known as Mumbai Foodie), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city’s food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more, Servd has built a reputation as a trusted guide for food lovers. What began in Mumbai has now expanded to Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, Kolkata, and Jaipur- with more cities on the horizon.

To get a better grasp of the work we do, take a look at our city pages:

→ @mumbaifoodie

→ @letsfigrr

→ @pune.servd

→ @bengaluru.servd

→ @hyderabad.servd

→ @goa.servd

→ @delhi.servd

→ @chennai.servd

→ @kolkata.servd

→ @jaipur.servd

→ @servd.india

Job Description

• Collaborate with the Events & Partnerships team to align content with brand goals, initiatives, and event objectives.

• Develop compelling, on-brand content across social media, websites, and partner platforms, including reels, stories, short-form videos, interviews, BTS, and trend-driven content.

• Attend and cover events, activations, and partnerships, capturing engaging content and ensuring timely delivery of all content deliverables.

• Build and maintain relationships with industry experts, collaborators, PR agencies and stakeholders to create event opportunities and co-branded campaigns.

• Support brainstorming and develop creative event content strategies to drive growth and revenue for event IPs across verticals.

• Manage the content calendar and live schedule for events, coordinate shoots and internal teams, and ensure timely posting and execution.

• Act as the main point of contact for internal and external teams on events-related content.

• Come up with creative strategies to maximise growth and revenue for various events IPs across all verticals. 

• Monitor audience feedback and engagement, respond to queries, and foster community engagement leading to conversion.

• Track and report content performance and ROI, using insights and trends to optimise content strategies.

• Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.

Qualifications

• Proven content marketing experience, preferably in lifestyle or hospitality industries.

• Comfortable being on camera and/or has proven experience as an Anchor or Host, preferably in the F&B or lifestyle domain.

• Excellent writing and editing skills, with keen attention to detail, create compelling content and grammar.

• Passion for exploring and discovering Mumbai's F&B, lifestyle, cultural, and entertainment experiences. Proficiency in content management and social media platforms.

• Familiarity with SEO principles and keyword research tools.

Additional Information

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.