Senior Technical Program Manager - IT GTM

About the Role

We are seeking an accomplished and highly driven Senior Technical Program Manager to lead strategic IT programs to enable business capabilities for Sales, Marketing and Finance functions. This role sits in the central IT PMO where you will own planning and delivery of high-impact cross-functional programs that span Go-To-Market, Marketing automation, Web marketing, Finance, Sales Compensation, and Partner enablement. You will provide visible leadership, accountability, and governance across initiatives, from intake and prioritization through execution, go-live, and post-implementation optimization.

The ideal candidate is a hands-on program leader with a proven track record delivering complex technology programs, a deep understanding of Sales & Marketing or Finance processes, and exceptional collaboration skills to partner effectively with business stakeholders and technical teams.

What You’ll Do

Program Strategy & Governance

• Define, champion, and execute the programs, aligned to company-wide business objectives, Business strategy, and annual planning priorities.
• Lead one or more concurrent, complex programs involving one or more of these domains - CRM, CPQ, Marketing Automation, Web Marketing, Sales Performance Management, Procure-to-Pay, Revenue and Sales Commissions.
• Champion responsible use of LLMs (e.g. Claude) in business workflows, setting guardrails for security, compliance, and data privacy in collaboration with InfoSec and Legal.
• Partner with IT and business teams to translate business goals (Pipeline growth, Conversion, retention, Marketing efficiency, Partner performance, etc) into clear program charters, success metrics, and implementation plans.
• Establish program governance (cadence, forums, decision-making, risk and issue management, scope control) for these programs.
• Implement and continuously improve a unified Program Management framework and tooling (e.g., JIRA, Confluence).
• Leverage AI into the overall SDLC in alignment and lead the IT team’s transition to AI SDLC.

Program Delivery & Execution

• Create and own the program plan including cross-functional key deliverables. Negotiate and get cross functional alignment. Partner with Business and IT teams to align and commit on the program Scope, Schedule and Resources.
• Own the full lifecycle: demand intake, scoping, solution approach, detailed planning, execution, testing / UAT, deployment, stabilization, and post-go-live optimization.
• Build and manage integrated plans that cover business milestones, technical delivery, dependencies, data and reporting, and change management.
• Track scope, timeline, budget, and quality, proactively identify risks and interdependencies and drive mitigations and trade-off decisions with stakeholders.

Business Domain Leadership

• Partner with Sales Operations, Marketing Operations, Product Operations, Channel/Partner teams, Finance and Commissions to prioritize and deliver programs across:
• CRM (i.e. CPQ Cloud, Salesforce Sales Cloud, Service Cloud, Marketing integrations)
• Marketing automation and web marketing (i.e. Marketo, Adobe Experience Manager, campaign and lead lifecycle)
• Sales performance management and commissions (i.e. Xactly Incent)
• Partner portals and enablement tools
• Revenue, Procure-to-Pay
• Ensure solutions are designed with scalability, data quality, compliance, and user experience in mind.

Stakeholders, Vendors & Continuous Improvement

• Act as the central point of contact across business stakeholders and IT delivery teams.
• Facilitate alignment between business stakeholders, product managers, architects, developers, QA, data engineers, and admins for each program.
• Communicate program status, risks, decisions, and outcomes clearly to both technical and non-technical audiences, including senior leadership.
• Drive structured stakeholder engagement, including steering committees, executive readouts, business reviews, and change-management updates.
• Partner with Procurement, Finance, and Legal to manage vendor relationships, SaaS licensing, and contracts across Sales & Marketing tools.
• Track budgets and spend across programs, provide regular financial updates, including forecasts, variances, and cost-saving opportunities.
• Ensure vendors and system integrators deliver to contracted scope, quality, and timelines.
• Champion best practices in program management, GTM process design, and application lifecycle management for Sales & Marketing IT.
• Identify and drive continuous improvement initiatives that reduce manual work, improve data quality, and enhance user experience.
• Mentor project managers, business analysts, and scrum masters, foster a culture of accountability, collaboration, and continuous learning.

Experience You’ll Need

• 10-15 years of progressive experience in IT program / project management, technology consulting, or enterprise applications, with at least 5+ years leading Sales & Marketing or Finance programs.
• Understanding of Sales & Marketing and Finance processes across lead lifecycle, opportunity management, forecasting, campaign management, sales performance management, commissions, and partner programs.
• Hands-on experience delivering complex programs on CRM and marketing platforms (e.g., Salesforce Sales Cloud / Service Cloud, Marketo, Adobe Experience Manager, or equivalent).
• Hands-on proficiency with generative AI platforms (e.g., Claude, Gemini, ChatGPT) to automate project documentation, accelerate decision-making, and streamline cross-functional workflows.
• Demonstrated ability to leverage LLMs and prompt engineering to synthesize complex program data, conduct rapid risk analysis, and produce executive-level reporting.
• Track record of integrating frontier AI tools into daily program management practices to enhance operational velocity, optimize stakeholder communication, and drive efficient problem-solving.
• Demonstrated ability to lead cross-functional, global teams and manage stakeholders at multiple levels, including senior business leaders.
• Proven track record establishing program governance, managing budgets, and driving projects to successful completion in fast-paced environments.
• Proficiency with Agile and hybrid delivery models, and with project / program management tools such as JIRA, Confluence, Smartsheet, or similar.
• Strong analytical and problem-solving skills, with the ability to define business cases, quantify ROI, and make data-driven decisions.

Preferred Qualifications

• Bachelor’s degree in Information Technology, Computer Science, Business Administration, Engineering, or a related field. A Masters degree is a plus.
• Experience in high-growth technology companies working closely with global Sales, Marketing, and GTM Operations teams.
• Formal program / project management certifications (e.g., PMP, PMI-ACP, PRINCE2, SAFe, Certified Scrum Master or equivalent).