Manager - Employer Branding & Communications

Responsibilities

Employer Branding

• Shape the employer brand strategy, narrative and EVP, and carry it from how candidates first discover Zeta to how current Zetanauts describe working here

• Manage reputation on Glassdoor, AmbitionBox and Google, and grow Zeta’s presence on social media and other employer brand channels

• Lead employee and brand stories, leadership content, the careers site and campus branding

• Build and scale employee advocacy programs

• Build and deploy recruitment assets and collateral for the talent acquisition teams and hiring managers

Internal Communications

• Write and shape leadership messaging: announcements, town halls, AMAs and similar forums

• Run change and policy communication, the newsletter, comms calendar and channel strategy

• Run internal marketing campaigns for events, people and workplace initiatives

• Set and maintain Zeta’s tone of voice across internal and external output

Engagement

• Run the engagement calendar: festivals, milestones, recognition and interest groups

• Plan and execute flagship events such as hackathons, tech conclaves and award ceremonies

• Manage event-specific budgets and build reusable event playbooks

Across the role

• Provide creative direction to the team and maintain on-brand content quality across all output

• Build AI-driven workflows and skills for content, design and planning

• Manage the team, budget and vendors, and report metrics to leadership

Skills

• Strong EB fundamentals and fluency in producing high-quality content for all audiences

• Internal comms and leadership messaging experience

• Experience running large-scale company events, engagement and culture initiatives

• Direct team management experience (min 2-3 people)

• Proficiency in building AI workflows across workstreams

Experience and Qualification

• 10 years in total, with 5+ in core employer branding, internal comms and employee engagement roles

• Strong EB and IC fundamentals and fluency in producing high-quality content for all audiences

• Internal comms and leadership messaging experience

• Experience running large-scale company events, engagement and culture initiatives

• Direct team management experience (min 2-3 people)

• Proficiency in building AI workflows across workstreams