- Job type
- Full-time · On-site
- Experience
- 4–6 yrs
- Salary
- Not disclosed
- Team
- Growth Marketing
About the role
About Us:
Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.
About the team:
Paytm is witnessing a broad growth across our platform as we continue to register increased adoption of our Recharges & Utility products. The business is driven by data science and analytics, providing data driven solutions. It's one of the core business category of Paytm.
About the Role:
We’re looking for a high-agency, execution-focused Growth Manager to drive scalable and sustainable growth for Paytm Postpaid. This is a hands-on role centered on owning and running growth campaigns end-to-end, from increasing awareness and reach, to improving conversion, retention, and monetization.
You will own campaign execution end-to-end, while staying close to key business questions such as:
* Where is the funnel leaking?
* Which cohorts are behaving differently?
* What are the biggest levers to grow loan disbursals?
* Which user journeys or product flows are broken or inefficient?
If you enjoy owning campaigns end-to-end, working at the intersection of marketing, product and user behavior, and care about solving real-world problems for India’s consumers, we’d love to hear from you.
Key Responsibilities:
* Own end-to-end planning and execution of growth campaigns across channels (in- app, push, SMS, email) to drive Postpaid awareness, activation, and usage.
* Discover and define user cohorts that behave differently (e.g., by credit score
availability, session intensity, geography, product interaction)
* Identify opportunities to increase visibility (impressions), CTR, conversion, and engagement using experiments, segmentation, and campaign innovation.
* Run and evaluate growth experiments (A/B tests, control groups) to find what works,and scale it through campaigns.
* Partner with Product and Business teams to improve in-app journeys, address drop-offs, and reduce friction in loan application flow.
* Own and drive CLM / CRM campaigns end-to-end — from strategy and creative briefing to deployment, monitoring, and course-correction — for retargeting, education, and engagement, always with a lens of outcome-based impact.
* Use tools like SQL and Looker to build dashboards and track campaign and funnel performance at a high level.
* Continuously track funnel health, campaign effectiveness, and market trends to propose new strategic bets.
* Use AI to FastTrack ops, improve efficiency and unlock growth.
Requirements:
* 4 to 6 years of experience in a growth, campaign management, or product marketing role, preferably in fintech, e-commerce, or consumer tech.
* Working understanding of user funnels, segmentation, and basic attribution — enough to use data to inform campaign decisions.
* Hands-on experience with analytics tools like SQL, Looker, or Amplitude; and
engagement tools like CleverTap or MoEngage.
* Ability to generate and test hypotheses using data, and translate insights into product or marketing actions.
* Comfortable working cross-functionally with design, content, product, analytics, and business teams.
* Excellent problem-solving skills, structured thinking, and a bias toward
experimentation and measurement.
* Self-starter with the ability to thrive in a fast-paced, ambiguous environment.
Bonus Skills:
* Working knowledge of Figma or other design tools to create quick mocks and iterate fast with content/design teams
* Experience in lending, banking, or regulated products
* Strong storytelling skills, ability to synthesize data and findings into clear growth narratives
Why join us
1. A collaborative output driven program that brings cohesiveness across businesses through technology.
2. Improve the average revenue per use by increasing the cross-sell opportunities.
3. A solid 360 feedback from your peer teams on your support of their goals.
4. Respect, that is earned, not demanded from your peers and manager.
Compensation:
If you are the right fit, we believe in creating wealth for you.
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
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